As our guests had come from very far away (the farthest being my cousin Winn who lives in Grenada), we wanted to make them feel welcome and give them a few tips to help make their trip even more enjoyable. We also included a few of our favorite local items to give it some Hawaiian flare. And of course, as everything else in the wedding was, the bags and items within were branded to our wedding.
1. 101 Things to do on the Big Island: A really great guide to the best activities on the Island
2. Kona Coffee, mmmm
3. Kraft Paper Bag: I loved the idea of using this in lieu of a cloth keepsake bag, because let’s be honest, who really reuses those
4. Caroline & Mike are tying the knot tag (extras from the wedding invitations, thank you printers!) and raffia to tie the bag
5. Kona Brewery Beer, mmm
6. Caroline & Mike are tying the knot KOOZIES (I love koozies, any excuse to design a koozie)
7. Aloha stamp my mom located on the island and a custom C&M logo stamp I had printed (along with return address stamps, I LOVE making rubber stamps. I think I’ll dedicate an entire post to custom stamps)
8. Welcome Letter with restaurant recommendations and directions (complete with maps!) to wedding events
9. Macadamia Nuts
10. White chocolate macadamia nut Hershey’s kisses. Yes, those are as good as they sound.
Thank you again to Toby Hoogs for the amazing photography. He was nice enough to humor me while I was getting ready and allow me to help him arrange the welcome kit for these images.
Tomorrow I have shots of all the collateral in action at the wedding!
I was really excited/nervous to do our wedding invites. There’s a lot of pressure on designing for weddings in general, so take that pressure, add to it that it’s my own wedding and top that off with the difficulty of designing for yourself (think picky) and you have one stressed designer. I think one of the things I was most excited about in doing my own invitations and collateral was that it would be an exact reflection of my style. When you complete projects for clients, clearly a lot of their taste and input affects the final outcome, which is not the case when designing for yourself. I’ve shown the Save the Dates in this post, but I love the photos Toby Hoogs Photography took of them, so I’ve included them first.
1. The wedding invitation. The bellyband (the brown wraparound) held in the directions and RSVP trifold (number 4) and return address envelope (the blue envelope underneath number 4) and the entire packet was mailed in the yellow envelope underneath the invitation.
3. Save the Date
4. Directions & RSVP Trifold
5. Fun Facts/Menu
My overall vision for the invitations was to have something bright (we didn’t have “colors” per say, we just pulled some bright colors and played off the flowers), bold, and fun. I incorporated some Hawaiian words (and the accompanying translations), a logo with our initials (a version with the date and one without), and several additional elements (including custom rubber stamps for the return address and return envelope for the RSVP’s, a hemp string to tie a tag around a bellyband to hold all the elements together, and a beautiful heavy two-tone paper).
Back of the Invitation (the paper was a cream on one side and a light tan on the other, which gave a nice aged effect without having to print solid color on a side):
The Directions & RSVP trifold was designed so that the third panel was perforated to be torn off and mailed back to me (with responses for three events, instead of sending individual invitations). Additionally, this way the recipient could keep their directions and schedule of events, but I was able to print it all together.
Return Address Envelope (Note: all blanks where an address would be are intentional for this post): This was done with custom rubber stamps I made for both my address and for the logo to go on the flap. I later made a Caroline & Michael Simpson return address stamp for the thank you note envelopes.
A shot of the bellyband with the hemp and tag around the invitation:
For the menu, I had seen a couple put some fun facts on the opposite side. We decided we loved the idea, but then had a pretty difficult time coming up with the facts. In the end, I think it was worth the extra effort. The last line was: “Caroline and Mike (especially Mike) are both surly hungry people. If you are too (or you’re just hungry), turn over for the menu.”
And to wrap it up, here is a glimpse of the Welcome Party cocktail napkins. I didn’t have any additional collateral at that party and this is actually a shot of it being used as a cocktail napkin for my “getting-ready” champagne.
Tomorrow I’m going to break down the welcome bags we gave guests. Hope everyone had a great weekend!
I met Brenda Simon through her husband, a dentist whose company I had just designed a logo and website for. She wanted to overhaul her brand as well after seeing her husband’s company identity completed. She wanted a fun, youthful, bright look for her photography company, which specializes in children and baby photography. We started with a logo, designed a postcard to place in doctor’s offices, and overhauled the front-end design of her website. The logo is loosely based on an abstracted mobile.
Screen shot of the homepage (forgive my massive browser window). Full site here. This was a fun, quick project because essentially we just gave the site a face lift with her new identity. We left the structure the same, but added her logo, changed the colors, and added the film strip element.
I don’t have any children, but I’d highly recommend Brenda to friends who do, her work is gorgeous. Her home is filled with amazing shots of her children, which I imagine has to be a major plus to being a photographer.
As a designer, I intensely scrutinize the branding of everything around me. Everything from packaging at the grocery store, to banner ads on websites, to larger things like airlines and retail stores. I feel fortunate to have assisted many companies in their branding. With the economy so unstable, people tend to overlook branding and marketing. As irritating as catch phrases can be, I can tell you the old one “You have to spend money to make money” is incredibly important and true.
I have not yet designed a logo for this site. I’ve put up a temporary one. However, “Caroline Mundt soon to be Simpson Design” is a bit wordy for a logo and is temporary anyway. Soon (seriously soon, like 6 weeks) this site will simply be Caroline Simpson Design. I wanted to launch the blog before the entire site for several reasons. I wanted to gain some readership for the blog. I was anxious just to start the blog. And I also want to get my readers’ opinions on my logo for this updated portfolio site. So this summer (not the week or week after the wedding, as I know my plate will be full), I want showcase several logo options that will serve as a logo for this site and influence the overall look of the site and my brand’s identity.
Now that you all are caught up on the future of this blog and my portfolio site, I thought I’d show you some logos I’ve designed. My clients range from small to large in a variety of industries.